If you are engaged in online marketing there are a lot of channels you need to be monitoring. There is the SEO and SEM plus the Social Media channels including facebook and twitter. Add in some email marketing, some conversion optimisation and a little link building and you might be getting a bit exhausted.
Smart people got together and built companies like hubspot and seomoz to help people manage their online marketing and lead generation exercises. Toolkits that help monitor more than one area of your online marketing initiatives and provide useful guidance in being more effective. You can also add tools like Geckoboard to help get snapshots of your work in one place.
There is one problem with these tools. Price.
So how do you try to achieve all you can using free tools? Here are some handy tools that you might find useful in growing your leads, increasing sales and building traffic (not necessarily in that order).
Free tools for effective online marketing management
In this day and age SEO is the chasis to the car, it's the foundations to the building and the soles on the shoe. It should come first and the website you are building or redesigning should draw it's structure from it.
It is still difficult for some businesses to understand why SEO is so important. You don't know the business your missing by not having a properly optimized site.
You can't build a new house until the foundations are laid. So with SEO you need to start with keyword research and analysis to understand how the site should be structured. It doesn't hurt to have a content plan but allow your content plan to adapt to the results of your SEO research.
Search Engine Optimization analysis will tell you what your potential clients are looking for which in turn allows you to target them accordingly with effective landing page and copy writing.
1: Page titles - does the page title of each page in your site say what the page is about?
(The page title is what you see printed at the top of your browser window. This page title will be Five basic SEO tips for Beginners | mark parrott)
I got my Mr Wong email update this morning. Not normally something I read but today I thought I would throw caution to the wind and click on the enticing subject line, diving in to expose me to all sorts of Wongness.
Today I did discover something new and remotely interesting. A new Beta service called PixelPipe which announces it can post your content to nearly any network or blog online. What caught my eye initially was that they tout alot of networks, including such big hitters as Facebook, Flickr and my personal favourite, Drupal.
As any informed blogger or SEO guru will tell you, having unique content on your website is more than just a little important these days. Ensuring Google (and other search engines, lest we forget) see you as a credible and unique source of information for the content you write is one of the last things on the web worth really protecting. After spending quality time writing and optimising your content it gives you the wookies if people steal it.
NB: There are a lot of ways people can get your content and use it for evil. One is the simple copy and paste. Two is using a scrapper to 'scrape' your information from your site automagically. Three is taking RSS feeds and importing them as posts on their own sites without including a link to original. And there are a few more no doubt.