eCommerce Shopping Cart abandonment statistics

Paypal and comScore have released their 8th Annual merchant survey which includes some extremely useful statistics regarding shopping cart abandonment rates. Canada needs to overcome two main hurdles before it can make eCommerce a more viable option to it's residents. The first is to reduce shipping charges and the second is to create more warehousing options on the West Coast to increase delivery speeds (and therefore reduce delivery charges to West Coast residents).

The overall abandonment rates were around 45% with these constituting a micro view.

High shipping charges: 46%
Wanted to comparison shop: 37%
Lack of money: 36%
Wanted to look for a coupon: 27%
Wanted to shop offline: 26%
Couldn’t find preferred pay option: 24%
Item unavailable at checkout: 23%
Couldn’t find customer support: 22%
Security concerns: 21%



Comments

Post new comment

The content of this field is kept private and will not be shown publicly.