I am generally unaccustomed to blogging concepts and business philosophy but I have been thinking lately if I couldn't define the role of General Web Management and Internet Strategy in to four or five key areas:

1: Web analytics and reporting
2: Design - Look and Feel
3: Usability (inc. on-site optimisation)
4: Publishing - RSS/Aggregation/Channels/Feeds
5: Search Optimisation (SEO)

If there was a sixth it would be:

6: Marketing - offsite/onsite inc Search

But this is mainly concerned with build not promotion.

Can be bothered breaking all those down but you get the idea.